Extensive consumer input and empirical data shaped the initial Better Ads Standards. While the Coalition’s consumer research was designed to identify the least preferred ad types, it also provides insight into consumers’ evaluation of a far broader range of ad experiences, including those more preferred by consumers. By focusing the definition of Better Ads Standards on the least preferred ad experiences, the Coalition’s methodological approach leaves open the possibility for continued innovation in the development of new ad experiences. Visit the Coalition’s research page to learn more about the other tested ad experiences.
When I was a 16-year-old high school senior, I was faced with the unusual decision about how public I would be about sharing my story. No, I hadn’t released a break-out rock album – I’d just barely lived through a massive heart attack, and my heart was running on an experimental pump. My left leg was amputated above the knee and I needed a heart transplant to survive long term. My family was fielding calls from reporters, and some people suggested I keep a low profile for the sake of my privacy, and presumably any insecurity about my condition.
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